Entrepreneurship Short Course

Week 1:h Entrepreneurship Fundamentals

1. Introduction to Entrepreneurship
  – Definition and importance of entrepreneurship
  – Types of entrepreneurs and businesses
  – Entrepreneurial mindset and skills
2. Opportunity Identification and Evaluation
  – Identifying business opportunities
  – Evaluating market potential and feasibility
  – Developing a business idea
3. Business Planning
  – Business plan components and structure
  – Market analysis and research
  – Business model and revenue streams

Week 2: Business Development and Growth

1. Marketing and Sales
  – Marketing strategies and tactics
  – Sales techniques and customer acquisition
  – Branding and positioning
2. Financial Management
  – Financial statements and analysis
  – Budgeting and forecasting
  – Funding and investment options
3. Operations and Logistics
  – Business operations and management
  – Supply chain management
  – Logistics and distribution

Week 3: Entrepreneurial Skills and Best Practices

1. Leadership and Team Management
  – Leadership styles and skills
  – Team building and management
  – Communication and negotiation
2. Risk Management and Innovation
  – Identifying and mitigating risks
  – Innovation and creativity
  – Adapting to change
3. Pitching and Presentation
  – Pitching a business idea
  – Presentation skills and techniques
  – Investor relations and funding

This course outline provides a comprehensive overview of entrepreneurship, covering key topics and skills needed to start and grow a successful business.

Cost. K4500